To educate markets on Day of the Dead, Jose Cuervo tequila broadcast Live (…dead!) from the Land of the Dead. We met Antonio Suave and a host of charismatic calaca guests on Land of the Dead’s #1 chat show, Live from the Other Side. The show was a true fiesta, complete with food, drink, fashion, a spicy house band, a phonecall to the Land of the Living, and hilarious death poems. It ran on Facebook Live on Halloween Night, 2018. Teasers and live show below.